Critical Thinking and Leadership Case Study Example | Topics and Well Written Essays - 3000 words

Critical Thinking and Leadership - Case Study ExampleBasically, the authors were right wing in concluding that Yahoo can be viewed as a phenomenon considering that it succeeded in the absence of a sound industry structure or considerable capitalization, that what its owners had was a tandem of a great idea and a computer. Primarily, Yahoo describes itself as a leading global Internet communications, commerce and media company and because of this, has sprucely managed to stay out of the fray as gigantic conglomerates such as Google and Microsoft fight each different over everything from search dominance to giving a platform for next generation web development.It isnt very clear though whether Yahoos manner of positioning itself in the industry is just incidental or a deliberate strategy. However, as noted by experts, the company has discovered what could become a very sensible way to compete with a vast flake of big and capable players - target multiple areas like music, search an d e-commerce, without vexing a major competitor. As one senior director of information applied science at Wharton intimated, There is a lot to be said for positioning yourself in a way that you are not encroaching on Microsofts sodomite Google is on Microsofts radar right now like no other company (Whitehouse, 2005)But what makes Yahoo different Or what is it doing to make itself different maybe one reason Yahoo doesnt get the attention (and ire) of Google is that it is not easy to sort out and pigeonhole. Yes, it contends with Google in the search division, but it has a multitude of other services and assets like the Hot Jobs (an employment site), the Yahoo 360 (blogging and community site) and a shopping network highlighting big and small merchants. Apparently, this media firms basic objective is to succeed users and advertisers with richer and more relevant experiences....Yahoo reaches 73% of all Internet users in the U.S. in any given month, which speaks to the breadth of th e product suite. Yahoo reaches more people in more ways than any other company on the web.But looking closely, Yahoos success shouldnt merely be attributed to the fact that it rested on elemental rules as its founding strategy or operated on a hands-on environment. It is simply because Yahoo was an idea whose time has come. Yahoos creators saw a need which was turn into an opportunity. Its creation or emergence coincided with what millions of people needed at the moment. What they did was like striking while the iron is hot and seized the moment. When the authors wrote The new economys most profound strategic implication is that companies must capture unanticipated, fleeting opportunities in order to succeed, (Eisendhardt & Sull, 2001, p. 108), they werent actually talking of a fresh entrepreneurial gospel. They were just talking of a attribute or an entrepreneurial spirit that is certainly intrinsic not only of 21st